Corporate sponsors for the EU presidency

It says here that the rotating European Union presidency is expensive. This isn’t too suprising - the American presidency is pretty expensive too, and we can’t even get rid of it six months later. The weird part is the second half of the article, with says that the Dutch government, which is next in line, is having trouble finding corporate sponsors for the office.

Holy cow! Corporate sponsors for a continent wide office? Do they get naming rights? “The Shell EU Presidency?” “Jan Peter Balkenende, Philips President of the EU?” I guess that sounds kind of like an endowed chair at a university. Funky.

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